The last 2 months, Iâve been more outside my comfort zone than the prior 2 years!
Lot more updates coming soon.
But as always, Iâm compressing my biggest learnings for you to use in your own life.
Hereâs your 3 insights in 3 minutes.
đ° Reframing Fear
Twice a year, I guest lecture at UTâs business school.
This week, I added new material.
I added this clip from Alex Honnold that perfectly captured how I think about fear.
He explains it simply:
If you donât experience real fear from time to time, your brain just makes things up.
Thatâs why people melt down at airports. Or stress about long security lines and delayed flights.
Youâre in a climate-controlled building with food everywhere⊠yet your nervous system is convinced something is wrong.
Pretty weird right?
So Alexâs point is that unless you really use your fear, your brain will just make stuff up to be fearful of. Fear doesnât ever disappear, it just gets reassigned.
That hit me because it explains a lot.
If the brain is going to generate stress anyway, you might as well spend it on things that actually move your life forward.
Uncomfortable conversations, big decisions, stretching into something you care about.
Which brings me to why I recently quit my jobâŠ
đ§ Fear of Quitting & Starting
For the last few Decembers, my annual personal review ended the same way.
âThis will probably be my last year as a full-time employee.â
And then I didnât act on it.
Nothing was wrong. I liked my job and the people were awesome.
But something was off.
Quick context.
In 2019, I started a marketing agency.
Through a series of unexpected opportunities, I ended up working with Noah Kagan then later joining AppSumo.
Over the years, I learned a TON:
Copywriting, newsletters, YouTube channels
Influencer marketing, membership psychology, email marketing
The best ai and SaaS tools for business growth
Running a founder interview series (5M+ views across YouTube and socials)
I didnât apply for any of these roles. They just happened.
At the same time, I kept telling myself I wanted to build my own thing. So I consulted on the side.
What bothered me the most wasnât yet the fear, but the division.
I wasnât FULLY in one place or the other.
And over time, that split attention leaked my energy.
I felt like I was divided and therefore wasnât living up to my potential.
Thereâs a passage from The Four Agreements that helped me name it:
"We know we are not what we believe we are supposed to be and so we feel
false, frustrated, and dishonest. We try to hide ourselves, and we pretend to be
what we are not. The result is that we feel unauthentic and wear social masks to
keep others from noticing this. We are so afraid that somebody else will notice
that we are not what we pretend to be. We judge others according to our image
of perfection as well, and naturally they fall short of our expectations."
â Don Miguel Ruiz, The Four Agreements
When we donât feel like weâre hitting our potential, we start pretending.
Not pretending dramatically.
Just saying one thing when we zoom outâŠand living another way day to day.
Once I saw that clearly, the decision got easier.
The moment I made it, my body knew before my brain could explain it.
Relief.
The same feeling I had when I left my corporate job in 2018.
And when I decided to travel South America in 2022.
Fear didnât go away.
It just stopped being wasted.
đ€ Feeling âReadyâ Is A Fallacy
One of my all-time favorite reminders:
âThere will never be a perfect time to do something that stretches you.
Thatâs true whether you are starting a business, having a child, changing careers, or wrestling with any number of challenges. Thatâs not a license to be reckless and never think things through, but at some point you have to embrace the uncertainty because it is the only path forward.
If you were ready for it, it wouldn't be growth.â
â James Clear
So hereâs the real choice:
Your brain is going to pick something to fear anyway
You will never feel fully âreadyâ
You get to decide whether that fear is wasted or invested
Thatâs the opportunity we all have. How will you use it?
Salud,
Mitchell

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