Mitchell Cohen

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🌱 My Q4 goals template

Problem quote. Q4 goals sheet. Netflix vs TikTok Effects.

Here are your compressed insights in 3 minutes or less.


🤔 A Well-Defined Problem


I think about this quote often:


"A problem well-defined is half solved."


Because there are 2 ways to start anything:


  1. Feeling behind unsure where to begin (harder)

  2. Feeling ahead with small clear steps (easier)


Therefore I'd add:


"A PROJECT well-defined with clear first steps, is also half solved."


Worth remembering this when planning anything.


âś… Q4 Goals Template


Speaking of defining projects, great timing as we enter Q4.


There are a million things I can do in any quarter, but I can’t do them all.


Here’s my 3-step process for effective planning:




Here’s my template for Q4 that you can copy.


My #1 thing is to get back into publishing episodes on my podcast. I LOVE connecting and learning, so this is a no-brainer.


What’s your #1 thing? Hit reply and tell me (or a screenshot of your template).


🍿 Netflix vs Titkok Effects


Because of short-form media, people say attention spans are dead…but they neglect the elephant in the room.


Spoiler: the “Netflix effect” dwarfs “Tiktokification.”


Just look at these numbers (they’re wild).


Netflix has only 1/4th the users as TikTok, yet has 7x the watch time.


The binge is real


It’s no wonder why YouTube just announced they’re extending YouTube Shorts from 60 seconds to 3 minutes.


Which makes a lot of (ad)sense.


Short-form gets short-term attention.
Long-form gets long-term trust. 🤝


Check out my breakdown of The "Long-Formification" of Short-Form Content.


Salud,
Mitchell

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