#4
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Oct 27, 2026
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4 min read
Frederick’s boring app: ~$10K/mo ads
Boring habit tracker at ~$10K/mo on ads, AND: one redesign that doubled paywall views
Boring habit tracker at ~$10K/mo on ads, AND: one redesign that doubled paywall views ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Issue #4 · Tuesday, October 27, 2026 |
☕ THE COLD OPEN - 💰 A “boring” habit tracker: ~$10K/mo on ads alone (founder-reported)
- 🍰 Kaught: one redesign took onboarding→paywall from 40% → 80%
- ⚡ Anthropic files its S-1 — 80% of revenue is builders on Claude
- 🧠 AI got up to 80% cheaper — redo your napkin math
Money first. Numbers you can steal. 5 minutes. Let’s go. |
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👀 ALSO MAKING MONEY ✍️ $13,238 MRR: WriteStack — solo tool for Substack writers (bulk Notes, which Notes convert, drafts in your voice, MCP). $183K all-time revenue, Stripe-verified revenue badge on TrustMRR (not a for-sale listing). Founder handle @Orelzman; built July 2024. |
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💰 THE MONEY DROP Habit tracker: ~$10K/mo on ads aloneEx-big-tech dev Frederick James built a plain habit tracker (health + fitness, premium design) on vacation. App name not disclosed. About 3 months after launch it peaked near $13K/month and sits around $10K now. The numbers (founder-reported via Starter Story YouTube; dashboards shown on screen): - 💵 ~$25K revenue in 90 days; about $8K MRR
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