the john ashworth files by John C Ashworth

the johnny renaissance files Sep 22, 2025

The most overlooked weapon in pre-need marketing

The Most Overlooked Weapon in Pre-Need MarketingWhen I first came into Frazer Consultants, now part of Tribute…

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the johnny renaissance files Sep 18, 2025

Why do anything on social media for your funeral home?

Why Bother Posting?Back from Europe, still fighting off the jet lag, but right back into the groove—and I want to…

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the johnny renaissance files Aug 28, 2025

Funeral home marketing is NOT a perfect science...

Marketing is not a perfect science.It never has been.But here’s the danger: most funeral homes use that excuse to sit…

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the johnny renaissance files Aug 21, 2025

The Future of Pre-Need: Why Incremental Progress Beats Waiting for Perfect

There’s a funeral director I’ve been talking about a lot lately.Three locations. 250 calls a year. A strong pre-need…

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the johnny renaissance files Aug 19, 2025

🚀 The Overlooked Weapon for Funeral Homes and Service Businesses

Most funeral homes, consultants, and even tech companies are still stuck explaining themselves the hard way—through…

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the johnny renaissance files Aug 18, 2025

Funeral Directors: this isn't a trend. It's a transformation

🚨 Funeral directors: this isn’t a trend.It’s a transformation.Just like websites replaced the Yellow Pages…Just like…

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the johnny renaissance files Aug 13, 2025

Is Death Care tech broken?

Everywhere you look, there’s another big-dollar platform promising the world…But when you need them most?It’s 4:30 p.m.,…

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the johnny renaissance files Aug 8, 2025

What if the most powerful leaders are the ones who listen more than they speak?

Too often, funeral home growth strategies feel like a game of chance—the right timing, the perfect marketing, hoping…

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