Matt Aaron - "The Bridger Builder" by Matt Aaron

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Average Effort Produces Average Results

Dear Family,


You can’t build strength on a weak foundation.


It’s better to be excellent at a few things than average at many. You can’t be everywhere. You can’t do everything. And you definitely can’t succeed if your effort is stretched thin across too many places.


The world rewards depth, not dabbling.


When I look back at the moments in my life when I made the most progress, financially, personally, spiritually, they all have one thing in common: I wasn’t trying to master ten different things at once. I was locked in on one or two priorities that actually mattered.


For me right now, that looks like:


Showing up for my family


Strengthening my health


Building LUX with intention and excellence


Everything else falls in around those pillars. And if it doesn’t fit, it doesn’t get my energy.


Not because I don’t care. But because average effort spread across too many things guarantees average results in all of them. You can’t build excellence in a life filled with distraction.


Being excellent in a few key areas will take you farther than being “kind of good” at everything.


It’ll make you a better leader, a better spouse, a better parent, and a better steward of the gifts you’ve been given.


From LUX, With Love


—Matt

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