Newsletters
Sometimes the most valuable part of a website isn't the website
Years ago, when I was running Optimizers Club, I taught an approach to site architecture that relied on using tags to…
Read issue →I asked AI to review an SEO framework I designed years ago
I've been improving something recently that I haven't talked about in quite a while. Some of you might remember my…
Read issue →I’ve spent the last few months building something rather ambitious
Over the last few months, I've been doing something a little different. Rather than spending my time analysing, auditing…
Read issue →The website models I still believe in
Hey — Over the last few years, one thing has become increasingly obvious to me: The internet is changing faster than…
Read issue →Power Factors: The on-page optimizations that actually move rankings
Power factors - The on-page optimizations that really matter when thinking about better rankings on Google. A couple…
Read issue →More content won’t save you. Better pages might.
Hey — One thing that feels increasingly clear lately: Publishing content is easier than it’s ever been. Between AI,…
Read issue →This site was stuck at 800 clicks—here’s what changed
Technical SEO still moves the needle 🙌
Read issue →Opening a few extra audit slots this week
If you want me to take a look at your site this week, just say the word.
Read issue →